Revenue ops CRM, billing and analytics →

CRM, billing and analytics
that finally agree.

Sign-ups, payments, demos and tickets happen in different tools. Ensue moves each event to every system that needs it, in the shape it expects, and shows you when something did not arrive.

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Why Ensue

One event,
every system.

When billing says one thing and the CRM says another, the gap is usually a webhook that failed quietly. Ensue makes every hand-off visible.

Fan out once

One Stripe event updates the CRM, pings the team and lands in analytics.

The right shape for each tool

Transforms map fields per destination, so HubSpot gets properties and Slack gets a message.

Rules you can read

Route on plan, amount or form answer, without a developer on call.

No double counting

Duplicates are dropped by event ID, so a deal is created once.

Fix and replay

Changed a field mapping? Replay last week’s events through it.

See every hand-off

Each event’s timeline shows where it went and what each tool answered.

In practice

What revenue teams connect.

Billing to CRM

New subscriptions, upgrades and churn update the company record.

stripe customer.subscription.* → hubspot · transform

Hot leads

Form answers from larger teams go straight to #sales.

typeform form_response where team_size ≥ 50 → slack #sales

Booked demos

Bookings and cancellations land on the deal.

calendly invitee.* → hubspot deal

Support in the warehouse

Tickets join billing and product data for reporting.

zendesk ticket.* → warehouse · retried
Build or buy

Point-to-point zaps
vs. Ensue.

Point-to-point

  • A separate connection for every pair of tools
  • Failures you find out about from the sales team
  • Duplicates that create two deals
  • No way to re-run last week after a fix
  • Nobody sure which zap does what

Ensue

  • One source, fanned out to every tool
  • Retries, dead letters and failure notices
  • Duplicates dropped by event ID
  • Replay any window through updated rules
  • Every flow and every event in one place
Built on

The parts of Ensue you’ll use.

GatewayReceive webhooks from any sender, verified, deduped and delivered with retries.Learn more → IntegrationsVerified sources for the tools your team already uses.Learn more → DispatchSend signed, retried webhooks to your own customers with one API call.Learn more →

Make your tools agree.

Early access opens in waves. Tell us where to reach you and we will be in touch when your spot is ready.

Want to walk through your setup first? Talk to us.